The renewed architecture draws inspiration from the area's history. Back in the 15th to 17th centuries, this was falconry territory. As such, the facade is created from an arrangement of smaller metal panels, their texture offering a modern interpretation of the pattern of a falcon's feathers. These panels aren't uniformly distributed across the facade; they're strategically placed to maximize natural light reaching the shopping centre.

Inside, the design reflects the cultural influences from Sokolniki Park itself. Think circular lamps on the first floor mirroring the park's lanterns, and large porcelain stoneware slabs underfoot, reminiscent of street paving. Greenery plays a big role, with plant-based design elements incorporated throughout. The interior palette is restrained, featuring gradual colour transitions and composite panels with a wood-like texture used for the finishes.

The goal is to create a fundamentally new, multi-functional space, a real destination for 'shopping experiences.' Today's consumers want more than just a place to buy things; they're seeking emotional connections, entertainment, and opportunities to socialize. This transforms the shopping centre from a simple retail outlet into a hub for recreation and community. On the second floor, the central area is a flexible space designed without traditional display cases. Instead, pop-up concepts take center stage, with decor and small architectural features defining distinct zones. The main retail area is situated here. Moreover, the food hall has been conceived as a vibrant place for meetings, relaxation, working, and creative pursuits. A built-in podium provides a platform for lectures and performances and, when not in use, serves as extra seating.